A National Staffing Company: Raising The Brand’s Profile By Showcasing Policy Expertise
An award-winning, national staffing company wanted to more thoroughly establish itself as an expert on workplace trends and staffing policy. They were struggling to build out a holistic external affairs program that would target top employers as well as prospective employees.
The ALIGN Solution:
Align worked with the company to identify its most knowledgeable executives and put them through a robust media relations training program. Align then worked to secure local and national media placements to establish the team members as experts and “thought leaders” in the staffing industry and beyond.
Align also created a corresponding media relations strategy with a focus on making sure mentions, commentary and features from those team members were placed in high level industry and consumer publications as well as TV outlets across America. Throughout the relationship, Align has secured opportunities for placement with reporters and editors from targeted top tier outlets. These outlets cover everything from business and finance, to job recruitment and social media trends. The company has now become synonymous with staffing and economic expertise, and has been featured in world-renowned outlets such as The Associated Press, Reuters, The New York Times, Inc. Magazine, Forbes and Bloomberg. The company’s executives are now “go-to” sources when big stories are breaking.
Align worked to secure local and national media placements to establish the team members as experts and “thought leaders” in the staffing industry and beyond.
Align also positioned the company as a staffing industry leader with consistent coverage in trade publications such as Glassdoor, ZipRecruiter, CIO.com, Recruiter.com and CareerBuilder. ALIGN has successfully established a network of industry and consumer outlets that are engaged in current and future topics with expert opinions from the company and its executives.