About 5 years ago

11/30/2017 - Midnight Reads – Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.

Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.

– The New York Times

While social media can be valuable for companies assessing public sentiment, consumers may send different messages through word of mouth, a study found. The New York Times explores why.


Millennials See Paternity Leave as a Priority

– The New York Times 

Ernst & Young increased paternity leave to 16 weeks from six last year after it realized how important the benefit was to employees, especially the millennial generation. Millennials value parental leave more than earlier generations, so much so that 83 percent of American millennials said in Ernst & Young’s global generational survey of 9,700 people that they would be more likely to join a company offering such benefits. What’s more, 38 percent even said they would move from the United States to another country with better leave policies.


The Industries With The Worst Sexual Harassment Problem

– The Washington Post 

The setting for sexual harassment in the news and popular culture lately is Hollywood or Silicon Valley or Capitol Hill — but the attention is beginning to shift toward restaurant and retail. The Washington Post highlights research that claims women who work in restaurants and clothing stores tend to encounter more predatory behavior than those in glitzier professions.


Why ‘Made in America’ Is Stitched into the Law, but Not the Uniforms

– The New York Times 

President Trump’s approach on trade is smacking into the complex realities of globalization and international interdependence. The New York Times dives into the reality of outsourcing.