Google Mayors & Local Government Program

The Challenge:

Google is an American multinational technology company specializing in Internet-related services and products with a mission to, “Organize the world's information and make it universally accessible and useful.”

With the help of Align's senior leadership, the Google Apps For Government team successfully implemented a program at the City of Orlando to offer its more than 3,000 employees the ability to utilize the Google suite of email and productivity products at a savings to taxpayers of more than 1.5 million dollars per year. Based on the success of that program, Google wanted to expand its product offerings to additional local governments in a highly creative way that showcased the benefits of those products to both elected leaders as well as technology staffs in America’s city halls.

The ALIGN Solution:

Utilizing our deep network of relationships in mayor’s offices and city halls around the country, the ALign team worked with Google to develop and then execute a “top down” strategy to; build relationships with mayors and local elected officials; educate those public officials about the technology products the company offers for local government along with the value and innovative aspects of those products; and, ultimately, help guide those governments in the adoption of Google technology.

Organize the world's information and make it universally accessible and useful.

This initiative featured heavy outreach and relationship building as well as a creative component that illustrated unique ways that local government officials who had already adopted Google platforms utilize those products to serve citizens. The program also included a specific emphasis on outreach to newly elected mayors that showcased the immediate positive impact and cost savings of the suite of products. It featured a visualization tool to help local officials see the products in action in the “real world” on a daily basis; a digital cityscape powered by Google products that help public employees serve citizens more effectively.