About 6 years ago

12/05/2016 - Midnight Reads – McDonald’s Deflects #Fightfor15 Protests with ‘America’s Best First Job’ Videos

McDonald’s Deflects #Fightfor15 Protests with ‘America’s Best First Job’ Videos
– Campaign 
As activists rallied for a higher minimum wage Tuesday, fast-food giant McDonald’s didn’t directly address the protests. Instead, the company is presenting a counterargument on social media, tweeting personal videos from their employees designed to show that working at McDonald’s is, as the company puts it: ” America’s best first job.”
– Vox
The Fight for $15 movement has notched a string of victories over the past couple of years, getting higher minimum wage legislation passed in the states of California and New York as well as several cities. Earlier this month, McDonald’s announced that it was going to begin installing touchscreen ordering kiosks in its restaurants, which should allow restaurants to serve more customers with fewer workers. In a post for Forbes, former McDonald’s CEO Ed Rensi argues these two trends are connected.
– The Wall Street Journal
As the labor market tightens and the population of undocumented immigrants shrinks, employers in low-skill industries such as hospitality, construction and agriculture scramble to fill jobs. “Mass migration from Mexico is over,” says Pia Orrenius, senior economist at the Federal Reserve Bank of Dallas. “Low-skilled labor will never be as plentiful again.” The WSJ explores the multiple factors behind the decline.
Are Trump’s Twitter outbursts stream of consciousness or calculated distractions from other political issues? And, what are the long-term effects on the American political system? If there is a unifying operational theory behind it all, it is a blend of manufactured chaos and can’t-look-away, reality-style entertainment.