About 6 years ago


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For Immediate Release: March 1, 2017

WASHINGTON – Align Public Strategies, a full service public affairs and creative firm, is pleased to announce that Joe Rinzel, formerly the Senior Vice President of Government Affairs for the Retail Industry Leaders Association (RILA), is joining the firm as a partner and will be leading Align’s new Washington, DC office. Rinzel will continue to manage a significant portion of RILA’s issue portfolio while also providing Align’s existing clients with a stronger presence in the District to better manage their issues before elected officials, trade associations and other stakeholders.

“We’re excited to welcome Joe Rinzel to our team and to have the opportunity to work on behalf of the Retail Industry Leaders Association,” said Managing Partner Joe Kefauver. “Our increased capacity, along with the growing alignment of the various service sector industries our firm represents, will strengthen our ability to drive solutions at the state and local levels of government on behalf of all our clients.”

Rinzel brings more than 15 years of experience in government affairs, trade association management, coalition and issue campaign management. As Senior Vice President of Government Affairs for the Retail Industry Leaders Association which represents America’s largest and fastest growing retailers, Rinzel led the association’s lobbying efforts on priority issues at the federal, state and local levels in addition to managing issue campaigns in all 50 states on behalf of the industry. Prior to that, Rinzel was Senior Director of Public Affairs and the lead spokesperson for the nation’s largest individual membership organization of state legislators.

“I’m thrilled to join a well-respected firm with which I have worked for a long time, and I am looking forward to building on Align’s longstanding reputation as a firm that has successfully identified so many emerging issues and challenges within the industries it represents. Their ability to see around the corner, identify the key stakeholders and put together a strategic solution provides me with countless new opportunities to make a difference on issues important to our clients.


Based in Orlando, Florida, Align Public Strategies is a full-service public affairs and creative firm that advises Fortune 500 companies, non-profits and trade associations on national public affairs and political engagement strategies.

For more information about the firm and our capabilities, visit: AlignPublicStrategies.com

Joe Rinzel, Partner
Align Public Strategies, LLC
1155 F Street, NW
Washington, DC 20004
(202) 559-8589 Office